Internet and Corporate Social Responsibility

From a video that explains corporate social responsibility (CSR) from a business's perspective.

"One of the most critical drivers of the importance of corporate social responsibility in the last few years has been the Internet. What it’s done is that it’s allowed consumers two things. One is it allowed greater visibility into the actions companies are actually taking. So they know more about what companies are doing today than they ever have in the past. The second thing that it’s doing is it’s allowing consumers to band together to create advocacy groups much easier than they ever could do in the past and to exert influences on corporations once they’ve banded together" (George Pohle, VP and Global Leader, Business Strategy Consulting, IBM Global Business Services).